Public Brand

Documents

Document structure and production guidance for Opries proposals, business cases, reports, Word-style templates, and web-to-print outputs.

StatusDraft
Last updated2026-06-13
PurposeDefine how Opries documents should be structured, written, designed, exported, and printed across Word-style templates and website-generated documents.
UseWhen producing proposals, business cases, reports, briefs, formal letters, invoices, quotes, or printable web documents.
When deciding whether a document should be created as a Word-style file, a website-rendered page, or a static PDF export.
When checking whether a document is readable, printable, accessible, and credible for public, governance, funding, or operational use.

Summary

Opries documents should feel structured, practical, printable, and easy to trust. Whether produced in Word, exported from the website, or generated as a PDF, documents should use the same core logic: clear purpose, visible hierarchy, accessible typography, practical grids, useful metadata, and enough structure for readers to scan before they commit to reading.

Documents are part of the brand system because they carry evidence. Proposals, business cases, reports, quotes, letters, and governance papers should help people understand what is being proposed, what decision is needed, what evidence supports it, and what happens next.

Document Modes

Opries should support two connected document modes: editable documents and web-to-print documents. The mode should be chosen by the document's job, not by habit.

ModeBest forGuidance
Word-style documentDrafting, review, tracked changes, collaboration with external parties, funding submissions that require .docxUse defined styles, accessible headings, page numbers, clear tables, and print-safe margins
Website-rendered documentBusiness cases, proposals, product-backed documents, public reports, repeatable templates, generated recordsUse the documentation site's design system, print CSS, semantic HTML, and static PDF export where required
Static PDFFinal issue, board packs, signed records, public publishing, formal quote or invoice issueExport from a controlled source and include date, version, status, page numbers, and contact details

Do not treat PDF as the working source unless there is no other option. The source should usually be the Word-style file, structured web page, or underlying content system.

Document Types

Document typePrimary jobStructure emphasis
Business caseExplain a need, options, recommendation, risks, cost, and decisionExecutive summary, decision required, evidence, comparison tables, implementation steps
ProposalExplain what Opries will do, why it matters, and what is includedScope, outcomes, approach, inclusions, exclusions, timeline, investment
ReportPresent work completed, evidence, findings, and next actionsSummary, method, findings, evidence, implications, recommendations
Briefing noteHelp a reader make or prepare for a decision quicklyContext, issue, options, recommendation, next step
Formal letterCommunicate clearly with a recipient and create a printable recordRecipient, date, Re:, message, inclusions, sign-off, contact details
Quote or invoiceSupport payment, acceptance, audit, and filingRecipient, date, document number, project/reference, line items, terms, contact details

Page Pattern

Substantial documents should follow a predictable sequence so readers can orient quickly.

SectionUse
Cover or title areaDocument title, subtitle, recipient or audience, date, version/status, and Opries identity
Quick referencePurpose, audience, status, owner, date, version, and decision required where relevant
Executive summaryShort plain-language overview of the issue, recommendation, and next action
Main contentStructured sections with descriptive headings, short paragraphs, tables, and examples
Evidence and sourcesData, references, assumptions, image credits, consultation notes, or attachments
Inclusions and exclusionsClear list of what is included, what is not included, and what must be supplied separately
Next stepsDecision, approval, acceptance, payment, review, or implementation action
Footer and metadataPage number, document title or reference, date, version, and website or contact detail

For shorter documents, combine sections but keep the logic visible. A two-page proposal still needs a purpose, scope, inclusions, next step, and date.

Front Matter and Metadata

Documents should make their state visible. This is especially important for governance, funding, compliance, and operational records.

MetadataUse
TitlePlain document name, not a marketing headline
PurposeWhat the document helps the reader decide, approve, understand, or do
AudienceWho the document is written for
StatusDraft, in review, approved, issued, superseded, or final
DateIssue date or last updated date
VersionVersion number where the document may change
OwnerPerson, role, or team responsible
ReferenceProject, grant, quote, invoice, policy, or internal reference

Use metadata as a quick reference, not a decorative cover-table. It should help someone file, review, approve, or audit the document later.

Layout and Grids

Use Swiss/International grid principles to organise documents without making them feel over-designed. The grid should make the document easier to read, compare, print, and review.

ContextPreferred structure
Short formal documentSingle main column with generous margins and clear metadata
Long printed documentConstrained single column or two-column body where line length becomes tiring
Business caseMain reading column plus right-side or table-based decision metadata where useful
ProposalStrong section rhythm, scope tables, inclusions/exclusions, and visible next action
Web-to-print pageScreen layout can be broader, but print CSS must produce readable A4 pages
Appendix or evidence packTables, captions, references, and page numbers should be more important than expressive design

Avoid full-width dense prose on A4. If a section becomes visually exhausting, shorten paragraphs, add subheadings, use tables, or move dense reference material into appendices.

Word-Style Documents

Word-style documents should be built with styles, not manual formatting. This keeps them easier to edit, export, and make accessible.

ElementRequirement
StylesUse named heading, body, caption, table, quote, header, footer, and source styles
HeadingsUse heading levels in order so navigation panes and PDF bookmarks work
Body textArial 10.5-12 pt, left aligned, ragged right
MarginsUse print-safe margins; do not place critical content too close to edges
Headers and footersInclude document title/reference, page number, date, version, or status where useful
TablesUse header rows, repeat header rows where possible, and avoid overly small type
ImagesInclude captions, source notes, and meaningful alt text where distributed digitally
ExportCheck PDF bookmarks, selectable text, page breaks, and table splitting before issue

Web-to-Print Documents

Website-rendered documents should use semantic HTML first, then print CSS. The screen page can support navigation and review, but the print version must behave like a real document.

ElementRequirement
Print stylesheetDefine A4 page size, margins, page breaks, headers/footers where supported, and hidden screen-only navigation
Source structureUse real headings, lists, tables, captions, and references rather than visual-only blocks
Page breaksPrevent headings from being stranded at the bottom of a page
TablesAvoid splitting small tables; repeat or restate context for long tables
LinksShow useful URLs or references in the print version where the link target matters
ColourEnsure the document still works in greyscale or low-quality office printing
ExportTest browser print, generated PDF, and physical print where the document is formal

Web-to-print output should not feel like a screenshot of a website. It should feel like a designed document that happens to be generated from web content.

Proposal and Business Case Pattern

Proposals and business cases should make the decision path obvious. They should avoid long persuasive prose where structured evidence would do the work better.

SectionGuidance
TitleName the proposal or business case directly
PurposeState what decision or action the document supports
SummaryExplain the situation, recommendation, and requested decision in plain language
ContextDescribe the landcare, NRM, governance, funding, or operational context
OptionsCompare realistic options, including doing nothing where relevant
RecommendationName the recommended path and why it is preferred
ScopeList what is included and excluded
Cost and resourcingShow assumptions, ranges, dependencies, and responsible roles
Risk and complianceIdentify obligations, evidence, approvals, or audit needs
TimelineShow major stages and decision points
Next actionMake the required approval, acceptance, review, or follow-up explicit

Accessibility and Learning

Documents should be designed for mixed reading confidence, time pressure, and different review contexts. A reader may skim on screen, print for a meeting, or revisit the document months later during audit or reporting.

Support this by using:

  • summary first structure for orientation
  • descriptive headings that explain the document shape
  • bold keywords as a skim path
  • tables for comparisons, scope, risks, options, and responsibilities
  • captions and source notes for images, charts, maps, and evidence
  • inclusions and exclusions so expectations are clear
  • plain next actions so readers know what happens after reading

Checks

  • Is the document's purpose visible in the first page or first screen?
  • Can a reader understand the structure from headings and tables alone?
  • Are date, status, owner, version, and reference visible where they matter?
  • Is the document readable when printed on A4?
  • Are line lengths, paragraph lengths, and table density comfortable?
  • Does the print version hide navigation and preserve the document content?
  • Are inclusions, exclusions, sources, and next actions clear?
  • Would the document still make sense months later as a record?