Summary
Opries stationery should feel quiet, structured, useful, and trustworthy. Business cards and letterheads should rely on the lowercase opries logotype, clear Arial typography, strong alignment, restrained colour, and enough whitespace for practical reading and printing.
Stationery is not a place for heavy decoration. It should make the organisation easy to recognise, contact, and trust.
Business Cards
Business cards should be useful at a glance. Contact details should be left aligned, readable, and ordered by likely use.
opries
Opries
Alex Nguyen
Program coordination
alex@opries.com
0400 000 000
opries.com
| Element | Guidance |
|---|---|
| Format | Standard local business card size; confirm trim, bleed, and safe area with printer |
| Identity | Use the lowercase opries logotype with hollow coordinating marker |
| Front | Eucalypt background with Paperbark logotype |
| Back | White 1/3 + 2/3 asymmetric grid with identifier, organisation name, and contact stack |
| Colour | Eucalypt front with Paperbark logotype; White back with Earth text and Eucalypt identifier |
| Type | Arial; name strongest, role/contact details smaller |
| Alignment | Left align contact details; avoid centred contact blocks |
| Check legibility at final trim size and in low-quality reproduction |
Business Card Production Specs
| Item | Specification |
|---|---|
| Trim size | 90 mm x 55 mm Australian business card format; confirm exact trim with the printer |
| Bleed | 3 mm on all sides for commercial print |
| Safe margin | Keep all text, marks, and critical detail at least 4 mm inside the trim |
| Preferred internal margin | Use 6 mm from trim for the contact side where space allows |
| Front layout | Centre the logotype optically within the safe area |
| Back grid | Use a true 1/3 + 2/3 asymmetric grid: identifier column on the left, contact stack on the right |
| Back gutter | Use 4-5 mm between the identifier column and contact column |
| Minimum type | Avoid contact text below 7.5 pt; prefer 8.5-9 pt for email, phone, and web details |
| Finish | Test matte and uncoated stock first; avoid gloss finishes that reduce legibility |
Business Card Layout
| Area | Content | Treatment |
|---|---|---|
| Front centre | opries logotype | Paperbark on Eucalypt |
| Back left third | Lowercase O identifier | Supporting mark only; align to the top-left of its column |
| Back right two-thirds | Opries, name, role, and contact details | Main reading path; left aligned and stacked |
| Back organisation | Opries | Include as text in the contact stack so the identifier never has to carry the full name alone |
| Back primary | Name | Bold, largest contact detail |
| Back secondary | Role or team | Regular or medium weight |
| Back contact | Email, phone, website | Short lines, left aligned, enough spacing |
Business Card Sample
| Field | Example |
|---|---|
| Name | Alex Nguyen |
| Role | Program coordination |
| alex@opries.com | |
| Phone | 0400 000 000 |
| Website | opries.com |
| Descriptor | Practical records and reporting for Landcare and NRM work |
Letterheads
Letterheads should support formal correspondence without overwhelming the message. The page should feel structured and easy to read before it feels branded.
opries
To / window address zone
Recipient organisation
Street address line
Suburb State Postcode
Re:
Program coordination updateOpries
D: 13 June 2026
E: hello@opries.com
P: 0400 000 000
W: opries.com
ABN: 00 000 000 000
opries
Quote
To / window address zone
Recipient organisation
Street address line
Suburb State Postcode
Project
Riparian works coordinationReference
OPR-2026-001Opries
D: 13 June 2026
E: hello@opries.com
P: 0400 000 000
W: opries.com
ABN: 00 000 000 000
opries
| Element | Guidance |
|---|---|
| Page size | A4 for Australian correspondence and PDF templates |
| Margins | Use defined template margins so letters, quotes, invoices, and exported PDFs stay consistent |
| Header | Logotype, optional website or organisation detail |
| Footer | Page number, document status, date, ABN or contact details where required |
| Body | Left aligned, ragged right, Arial 10.5-12 pt |
| Colour | Use Eucalypt sparingly for the logotype, rules, or small metadata |
| Rules | Use thin horizontal rules only where they clarify structure |
| Accessibility | Maintain strong contrast and avoid relying on colour alone |
A4 Letterhead Production Specs
| Item | Specification |
|---|---|
| Page size | A4, 210 mm x 297 mm |
| Office template bleed | No bleed for Word, Google Docs, or office PDF templates |
| Commercial print bleed | Add 3 mm bleed only when printing artwork to the page edge |
| First page margins | Top 18 mm, right 20 mm, bottom 18 mm, left 24 mm |
| Follower page margins | Top 16 mm, right 20 mm, bottom 18 mm, left 24 mm |
| Header zone | 18-32 mm from the top edge, depending on document type |
| Footer zone | Keep repeated footer details within the bottom 12-15 mm of the live text area |
| Fold mark | Use one subtle left-edge fold mark for DL-envelope folding; do not start address or body content above the fold mark |
| Contact stack type | Use compact 8-9 pt metadata type with tight line spacing; align the top rule close to the logotype baseline |
| Body width | Keep correspondence in a comfortable single column; do not stretch body text across the full page width |
| Body type | Arial 10.5-12 pt, left aligned, ragged right |
| Caption/source type | Arial 7.5-8.5 pt, left aligned, placed close to the related content |
General Letter Structure
| Zone | Content | Treatment |
|---|---|---|
| Header | opries logotype | Top-left; leave the top-right area empty unless a simple document label is genuinely needed |
| To / address zone | Recipient name and postal address | Reserve a 90 mm x 38 mm block, starting 24 mm from the left and 45 mm from the top as a working grid |
| Date | Correspondence date | Include in the right one-third contact stack using compact notation |
| Contact stack | Sender name, organisation, return email, phone, website, ABN, or return address where required | Place in the right one-third at the same level as the recipient address; use compact labels such as D:, E:, P:, and W: |
| Re: line | Subject, reference, or short correspondence description | Place below the address zone as a single line where possible to preserve vertical space |
| Body start | Letter message | Start after the address, contact, and subject band, usually around 100-108 mm from the top |
| Inclusions | Attachments, enclosures, forms, certificates, maps, or supporting documents | Note inclusions near the close of the letter so recipients know what should be included and can check if anything is missing |
| Footer | Website, ABN, contact, page number, or version | Small type, quiet horizontal rule only if it clarifies the page |
The address window grid is a starting specification. Always test it against the chosen DL window envelope because suppliers vary. Keep the recipient address clear of logos, background colour, rules, and document metadata so the window remains reliable.
Quote and Invoice Structure
Quotes and invoices use the same page system as the general letterhead, but the information hierarchy changes. The top-right area can carry the document type, such as Quote, Tax Invoice, or Statement, while the right one-third below remains a contact stack.
| Zone | Content | Treatment |
|---|---|---|
| Header | opries logotype and document type | Logotype top-left; document type top-right in restrained type |
| To / address zone | Recipient name and postal address | Keep in the window address zone for posting and PDF consistency |
| Date | Quote or invoice date | Include in the right one-third contact stack and repeat in the footer or document metadata where useful |
| Contact stack | Sender name, return email, website, phone, ABN, or accounts contact | Place in the right one-third at the same level as the recipient address; use compact labels rather than large field names |
| Project / reference block | Project name, quote number, invoice number, purchase order, grant reference, or date | Place below the window address zone, aligned to the left column |
| Body start | Introductory note, line item table, scope, payment terms, or acceptance instructions | Start below the address and project/reference block |
| Footer | Document number, date, page number, version, or payment/contact note | Repeat enough information for separated or printed pages |
Follower Page Structure
| Zone | Content | Treatment |
|---|---|---|
| Compact header | Small logotype, document title, reference, or page number | Repeat enough context that a separated page still makes sense |
| Body start | Continued correspondence, table, invoice line items, or quote detail | Start higher than the first page, usually around 38-45 mm from the top |
| Footer | Website, page number, version, or document status | Match first page footer structure |
| Removed content | Recipient address and full metadata band | Do not repeat the window address zone on follower pages |
Invoices and Quotes
Use the quote and invoice structure for commercial documents, formal estimates, and project records that may need to be posted, filed, audited, or paid. The recipient address should remain in the window zone, the sender contact stack should remain in the right one-third, and project/reference information should sit below the address.
| Element | Guidance |
|---|---|
| Recipient details | Keep in the window address zone for posting and PDF consistency |
| Sender details | Keep in the right one-third as a practical return contact stack |
| Invoice or quote details | Use the top-right header for document type, then place project, number, date, due date, and reference details below the address |
| Line item tables | Use open table styling with strong horizontal row rules and clear numeric alignment |
| Totals | Align totals to the right, using weight and spacing rather than heavy boxes |
| Payment or acceptance notes | Place after totals or in a short support block; keep the language plain and auditable |
| Continuation pages | Use follower-page margins and repeat document number plus page number |
Print Rules
- Keep body text left aligned and ragged right.
- Do not fully justify correspondence or letter body text.
- Do not centre contact details unless they are a single short standalone line.
- Keep logotype clear space free from addresses, partner marks, and page furniture.
- Use Paperbark or White for most stationery backgrounds.
- Use Earth backgrounds only when the stationery purpose benefits from a formal dark treatment.
- Test stationery in greyscale and low-quality office printing.
Checks
- Is the logotype clear and correctly coloured for the background?
- Can contact details be scanned in a few seconds?
- Is the body text left aligned, ragged right, and readable at final size?
- Are margins suitable for print, filing, and annotation?
- Does the stationery feel structured rather than decorative?
- Does it still work in greyscale or low-quality print?