Public Brand

Typography

Screen and print typography rules for Opries, including hierarchy, alignment, captions, references, headers, and footers.

StatusDraft
Last updated2026-06-13
PurposeSet screen and print typography rules that support accessibility, scanning, document credibility, and consistent Opries presentation.
UseWhen setting headings, body copy, metadata, captions, sources, and document typography.
When preparing public web pages, reports, PDFs, board papers, proposals, or printed handouts.
When checking whether long content has accessible alignment, readable hierarchy, and enough visual rhythm.

Summary

Opries typography should be plain, structured, accessible, and durable across screens and printed documents. Type should create hierarchy, support scanning, and make long-form information easier to read before colour or decoration is noticed.

Typeface

Use system sans-serif typography for v1: Arial, Helvetica, and platform defaults. This keeps the system fast, reliable, and compatible with exported documents, dashboards, and public pages.

Use Arial as the primary brand and document typeface where a specific font must be named. Use system sans-serif stacks in product and web contexts where platform rendering matters.

Hierarchy Example

Draft report

Document Register Review

A short summary helps readers understand the purpose, status, and next action before reading the full document.

Records needing attention

The register should show the owner, review date, status, and next action for each record.

Clear records help committees make decisions without having to reconstruct the history of a project.
RecordStatusNext action
Funding agreementReview dueConfirm signed version
Committee approvalCurrentAttach minute extract

Table 1: Example document register hierarchy for printed or screen review.

Source: Opries example content, 2026.

Screen Type Scale

RoleSize guidanceUse
Page title34-64 pxMajor guide pages and public landing sections
Section heading26-32 pxMajor content divisions
Subheading18-22 pxComponent, example, or policy sections
Body16 pxDefault reading text
Blockquote17-19 pxQuoted statements where exact wording matters
Small13-14 pxMetadata, table labels, captions, status context

Print Type Scale

RoleSize guidanceUse
Document title22-30 ptReport covers, proposals, board papers, major handouts
Section heading15-18 ptMajor document sections
Subheading12-14 ptSubsections, examples, policy clauses
Body10.5-12 ptMain printed reading text
Blockquote11.5-13 ptQuoted statements where exact wording matters
Caption8.5-9.5 ptImage, table, figure, and chart captions
Source note8-9 ptSource references, image credits, data notes, disclaimer notes
Header/footer8-9 ptPage numbers, document title, version, date, organisation

Heading Rules

Headings should be direct nouns or practical outcomes: "Document Register", "Grant Updates", "Approval History". Avoid vague headings like "A smarter way forward".

Use heading levels in order. Do not skip levels for visual effect. A page or document should be understandable from the headings alone.

Body Copy

Keep paragraphs short. Use lists for operational detail and tables when comparing rules, roles, states, or responsibilities.

Body text should be left aligned and ragged right. Do not fully justify body text in web pages, reports, handouts, board papers, proposals, or product content. Full justification can create uneven word spacing and make reading harder.

Use centred text only for a single short standalone sentence, such as a title-page statement, acknowledgement line, or short emphasis line. Do not centre paragraphs, lists, tables, warnings, instructions, or multi-sentence explanations.

Keep line lengths comfortable:

ContextGuidance
Web/body contentAim for roughly 60-85 characters per line
Printed body textAim for roughly 65-90 characters per line
Dense tablesKeep columns narrow only when the content is short and predictable
Long explanatory textUse one column, not multiple narrow columns, unless the document is specifically designed for print reading

Swiss Typographic Style

Use typography as the primary organising tool. Prefer strong alignment, consistent heading levels, short line lengths, and clear contrast between title, section, body, and metadata. Avoid decorative type treatments, novelty display styles, all-caps paragraphs, and negative letter spacing.

Use a restrained number of type sizes. Create hierarchy through size, weight, spacing, and position, not decorative font changes.

Learning and Readability

When content teaches a concept, provide more than one way to process it. Pair short explanations with examples, steps, tables, or checklists. This supports mixed literacy levels, time-poor volunteers, non-technical users, and people learning the platform at their own pace.

Use bold text as a skim layer. Bold the keywords, actions, status terms, or decision points that help someone understand the section quickly. Avoid bolding full sentences.

Captions

Captions should explain what the reader is looking at and why it matters. Use captions for images, figures, tables, charts, maps, screenshots, diagrams, and document extracts.

Caption typePattern
ImageActivity, place, date or program, credit if required
TableWhat the table compares or records
ChartWhat the measure shows and the relevant time period
ScreenshotProduct area, state, or workflow shown
MapLocation, boundary, program, source, and date

Caption text should be smaller than body text but still readable. Do not use captions as the only place for essential meaning.

Quotes

Use quotes sparingly and only when the exact wording matters. Quotes should support evidence, lived experience, stakeholder voice, policy wording, or public statements. Do not use quotes as decoration.

Short inline quotes can sit in body text. Longer quotes should be set as blockquotes with a clear source nearby.

Quote typeUse
Inline quoteA short phrase inside a sentence
BlockquoteOne or two short paragraphs where the quoted wording matters
Pull quoteAvoid for core guidance; it can overstate one sentence and interrupt scanning
Policy quoteKeep exact wording and include the source reference close by

Blockquotes should remain left aligned and ragged right. Do not centre quotes unless the quote is a single short standalone sentence in a designed title-page or campaign context.

Source References

Source references should be clear, close to the relevant content, and small enough not to interrupt reading. Use source notes for external data, quoted material, images, maps, charts, and funding or policy references.

Source typePattern
Image creditImage: Organisation or photographer, year.
Data sourceSource: Dataset name, publisher, year.
Policy referenceReference: Policy or guideline title, publisher, date.
Adapted materialAdapted from: Source title, publisher, date.

Do not hide source information in a distant appendix when it is needed to understand or trust the content.

Headers and Footers

Headers and footers are part of document trust. Use them to help readers identify the document, date, page, and status without cluttering the page.

ElementUse
HeaderShort document title, section name, or organisation name
FooterPage number, date, version, status, or confidentiality note
Page numberUse on multi-page documents and reports
Version/dateUse on drafts, board papers, policies, grant documents, and exported reports
StatusUse where readers need to know whether a document is draft, in review, approved, or archived

Keep headers and footers small, consistent, and left/right aligned. Avoid decorative footer blocks, large logos on every page, or dense legal copy unless required.

Print Documents

For formal PDFs, proposals, reports, handouts, and board papers, keep the same hierarchy but reduce decorative styling. Use Opries colour for headings, rules, and key status labels rather than full-page colour blocks.

Print documents should include:

  • clear document title
  • date or version where relevant
  • page numbers for multi-page documents
  • readable body size and line length
  • captions and source notes close to the relevant content
  • accessible contrast in both colour and greyscale
  • enough margins for printing, binding, and annotation

Tables in Documents

Use table typography to support comparison. Prefer open tables with horizontal row rules for text-heavy guidance. Use stronger grid structure only when precise row and column tracking is necessary.

Table headings should be short and descriptive. Keep table text left aligned unless a numeric column needs right alignment for comparison.

Checks

  • Can the page be scanned from headings alone?
  • Are paragraphs short enough for tired or time-poor readers?
  • Are lists or tables used where they make comparison easier?
  • Does the type hierarchy work before colour or decoration is noticed?
  • Is body text left aligned and ragged right?
  • Are captions, sources, headers, and footers clear enough for printed use?
  • Would the document remain understandable in greyscale or low-quality print?